“Technology must be like oxygen: ubiquitous, necessary, and invisible.” – Chris Lehmann, Principle of Science Leadership Academy
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Technology has made leaps and bounds over the past 10-15 years. Smartphones, tablets, and laptops have made it possible to browse the internet, send emails, and online shop portable. As technology has become more portable and easier to use, so have web designs.
Web designers have had to rethink how to present websites. Since a majority of internet traffic now happens on peoples smartphones and tablets, everything has to be user friendly with a phone of a tablet. Websites have become “sleeker”, more entertaining, and more engaging than ever before.
In order to achieve all these new advances in web design, a an understanding of the basics of web design must be attained. There is a lot of planning and drafting when it comes to web design. Content, page layout, tool bar usability all play a role in creating a good web page. Brian Carroll says that webpages must be designed with the “Big Four”, contrast, balance, symmetry, and unity.
A webpage must have balance. This means that the page is easy to read and not heavy on the eyes. Photos, graphics, headlines, and all the way down to white space must be evenly balanced, so that reading doesn’t become strenuous for the user. Followed by balance is contrast, which means that pages must be different, interesting, and add variety to the page. In order to obtain this contrast without achieving chaos as well you need unity. This means even though there is a contrast and no two pages are alike they must all connect and be harmonious with one another. Once unity is obtained the next step is to make sure that each page has symmetry. This means that the page has a vertical axis of symmetry or asymmetry on each page where content can be aligned or organized, so that all the pages have something which ties them together, adding to the unity aspect.
With the new advances in technology and web design there should be much more new content and creative designs coming to the web world. The fundamental building block for all of these web pages will be the “Big Four”.
The Definition of Art
The expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.